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DuckDuckGo, the search engine that prioritizes privacy, reached a significant milestone last week, racking up more than 100 million searches in a single day.

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According to the search engine’s website, it recorded 102,251,307 searches on Jan. 11, an historical high for the 12-year-old company. For the month, it’s averaging more than 90 million searches a day, a 73 percent increase over the same period in 2020, when the average was around 52 million searches per day.

While still a paltry number compared to the more than five billion daily searches performed by market leader Google, the milestone is a major one for the search engine that doesn’t store any of its users’ personal information, doesn’t archive their search histories, and doesn’t track their search activity.

“It’s a significant milestone, especially since it surpassed Bing and Yahoo to get there,” said Charles King, the principal analyst at Pund-IT, a technology advisory firm in Hayward, Calif.

“That’s a solid sign of DuckDuckGo’s vitality but also reflects the waning influence of what were once dominant industry platforms,” he said.

“There really hasn’t been a significant competitor to lower players like Bing and Yahoo in the search engine game for some time,” added Liz Miller, vice president and a principal analyst at Constellation Research, a technology research and advisory firm in Cupertino, Calif.
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Author

Vinay Kumar is the brilliant mind behind the technology at Fluper, serving as the Chief Technology Officer. With a wealth of experience in software development and a passion for leveraging the latest technologies, Vinay drives the technical vision of Fluper's projects. His expertise in creating scalable and robust solutions ensures Fluper delivers best-in-class products exceeding client expectations.

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