The Potential of Mobile Apps
The accessibility of mobile phones, be it any operating system or platform, even at the entry levels of E-Commerce Application Development has increased multi-fold today. Mobiles are more in use than the Desktops. Most of the time, people access their mobiles for online interactions, be it Social Media or E-commerce activities through Mobile Apps. Hence, it is called the M-Commerce or Mobile Commerce. It is a global phenomenon and not region-specific. As per the latest trends, there is a multi-fold increase in global Mobile eCommerce development order value because leading B2B or even B2C queries are available on mobiles. More than half the products are discovered on mobiles by the customers.
Ways to enhance the M-commerce Experience:
- Google has adopted mobile-first indexing, that is to say, that the mobile version of any site is prioritized in SERP
- Updated HTML5 capabilities ensure faster site speed
- The design needs to be responsive and progressive for speedy accessibility
- The code of the eCommerce site must be the same for both, Android and iOS versions
- The end-user need not be made to suffer by following guidelines and waiting for approvals from Apple or Google Play. The app should be accessible through code, and thus, it should be a Live Site
- The mobile apps must require less space on a device
Some of the potential eCommerce mobile app features that help entrepreneurs to take their business to the next achievable height are:
- Availability of Push Notifications
- Hassle-free Login/Signup options
- Chatbot for customer support services
- Shopping Cart
- Safe and convenient in-app payment methods
- Item availability/ unavailability real-time notification reminder
- Competent CRM Systems
- Flash sales and discounts
- Business Intelligence
- Customized content
- Product/ service review and rating
- Membership/Subscription offers
For an entrepreneur who wants to develop a mobile eCommerce app for your business, the following can be considered to achieve the desired goals in marketing:
Adopt Dual-Pronged Approach
For increasing the spectrum of business activities amongst end-users, it is essential to adopt the dual-pronged approach to develop a Mobile eCommerce app for your business. It helps to retain the existing clientele and to attract the prospective ones. Incentivizing the current customers with loyalty programs shall enhance sales on the one hand, and the other also serve as recommendations for future customers.
Mobile App-Specific Incentives
The eCommerce activities undertaken through mobile apps provide better conversion rates in promoting product sales than desktop accessibility. Mobile maneuverability, access, design, in-built GPS, and Voice Recognition have added features that help in mobile-specific incentives for increased sales. High conversion rates and lead generation thus become prominent advantages of E-Commerce App Development.
Easy Processes and Accessibilities
Mobile eCommerce development has now become a sure-shot way of ensuring a broader spectrum of prospective customers. These apps need to bestow a good experience through its natural processes and smooth navigation or accessibility. The app must be user-friendly and straightforward to attain acceptability.
Ease of Visibility and Precision in Use
The eCommerce app must be precise, and the prominent icons/ buttons must be visible and rightly placed for the customer to use it. The concept of eCommerce mobile app helps app developers in improving the online visibility of their brand and business.
Shipping Process Explained
After-sale comes the delivery aspect of a product. The portal needs to display its shipping and handling processes, time taken, and cost to the customer at the beginning of the order placement process. A Mobile eCommerce app for your business ultimately enhances the credibility of a particular portal.
Payment Gateway Options
The most significant aspect of eCommerce mobile app features in business is to be able to sell the product. In eCommerce apps, the Payment Gateway must be equipped with multiple payment options for the customer. Additionally, alternative payment options such as Apple Pay are also popularly used by the companies and the customers alike.
Highlight Top-selling Products
To catch the eye of a prospective buyer visiting a particular eCommerce portal is to provide best-selling products as an instant option to choose. It gives the customer an idea to first navigate the best-selling products to undertake to buy preferred products effectively. This strategy Mobile eCommerce development can also be adopted to sell products providing high margins to the seller.
Also Read: iPhone and iPad Games for Kids
Follow Up and Feedbacks
The business activity is successful only when the customer wants to revisit and further refers your product to others in the group. But this acceptability comes with a lot of effort. Firstly, the quality and the service of one’s product are the foremost to consider. Secondly, customers must be encouraged to share their own experiences and feedback on improvements. The customers must be followed through email/ SMS Notifications and Push Notifications by sending customized messages and staying connected for enhanced mutual experiences. With a real-time notifications option, the eCommerce mobile app also helps in keeping the prospective audiences updated.
Conclusion
These are some of the significant advantages or benefits of E-Commerce Application Development for any business. The apps help in streamlining the smooth business flow following the latest tools and technologies. The integration of Artificial Intelligence into the Mobile eCommerce development world is also boosting the online visibility and success of entrepreneurship. 
